Nigerian Brands Tasked On Service Offerings, Customer Service

Nigerian brands have been advised to pay more attention to service offerings and customer service if they are to favourably compete with their foreign counterparts operating in the country.

Daniel Adia, Founder, MyNaijaReviews.com (MNR), a online product and service review website that allows its users to rank Nigerian products, businesses and services, made the call recently in a press release.

Adia, stated that the dissatisfaction of Nigerians with local brands is a major reason why foreign brands are often preferred to made-in-Nigerian equivalents.

“From what I have observed, it would seem that majority of Nigerians are not too impressed with what they are getting with respect to service offerings and customer service from Nigerian brands. If you ask me, this seems to be one of the major reasons why our brands are overshadowed by foreign brands. If we are to develop our economy, then Nigerian brands must begin to sit up and pay more attention to service delivery and customer focused service,” he said.

According to Adia, MNR was set up as a platform for customers and prospects to interact with Nigerian business and products. In his words, “We have been operating for about four years now and we have more than 2,000 businesses registered on the website with more than 3,000 people using the site. So when we talk about Nigerians and their impression about our local brands, we are talking from an informed position because we have people visiting the MNR website to rank the products and services after they have used them.”

On why he decided to set up MNR, Adia said that the website was set up with the aim of forging a better Nigeria, where businesses are encouraged to pay proper attention to their customers. “We are working towards building a country where businesses can finally get real time unfiltered feedback from their customers. We believe that this is key to the success of Nigerian brands. That was essentially why we came up with MNR,” he stated.